10 Jan How To Create An Effective Online Marketing Strategy
Researchers state in 2013, the word “digital” will begin to be used less in conjunction with marketing. They believe the term will simply be called “marketing” and businesses will increase the budget allocated to online marketing to an average of 20%. How the business creates their online marketing strategy or how they are assisted by a digital marketing agency is mostly determined by three things; Target Audience, Goals and Return on Investment. In this article, we will provide an example of a client who has a target audience consisting of males and females between the ages of 18 – 30 and offer a product for purchase.
In today’s society, Social Media and smartphones are the talk of the town. “Did you see what so and so said on Facebook?” “What do you think about the new iPhone, should I upgrade from my 4S?” The client’s target audience in this article is considered the highest percentage of demographic utilizing these media outlets and devices. To develop a complete marketing strategy, start by researching these areas and answering these questions:
Content Schedule
How often and what type of content we present to our audience would depend on the next layer of our diagram. If we want to keep our audience engaged, publishing posts at least two or three times per week on Facebook about our product or service may not be the only thing we want to complete. We may also want to write a blog article or two each week discussing a new special or product. This will also help with our business’s Search Engine Optimization (S.E.O.). The amount of content published each week may depend on the actual time we have to spend on content creation, but it doesn’t have to if you have a content management system such as WordPress to automate your post schedule.
eCommerce Solutions
Is our target audience looking to purchase our product? Our audience is, so we would consider possible eCommerce solutions for our website, posting products on Social Media outlets geared toward retail and large eCommerce websites such at Amazon.com, eBay, or Etsy. We will need to be sure if we are adding products to these outlets that we keep them up to date so a customer does not purchase something we no longer have in stock.
Social Media Platforms
We all know Facebook is at the top of the Social Media pyramid, but what other outlets do we need to invest time in to get our product in front of our audience? This again depends on our exact target audience. In a look ahead through 2013, we feel Social Media will be bigger than ever. Sites such as Pinterest, Twitter and Viddy will add additional search ranking potential for businesses along with audience engagement. These outlets will allow us to increase the reach of our product not only amongst local consumers, but national and international.
Capturing Audience Information
Once we have developed our marketing strategy and begin putting it to the test, we have to be sure we have the correct elements in place to measure our return on investment. Website forms, e-mail submission forms and adding Google Analytics or some form of statistical tracking software are key to understanding what comes next.
If there are questions you have concerning developing a marketing strategy for your business to increase your outbound or inbound marketing potential, give us a call or send us a message!
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