WordPress SEO by Yoast Page Analysis
WordPress SEO by Yoast Page Analysis provides the user with an excellent breakdown of where they are excelling and failing with Search Engine Optimization. It is a great tool for the initial writing process for website pages and blog posts.
The focus of website optimization has shifted over the past few years. Initially the algorithm for getting your website to the top of search engines consisted of stuffing as many keywords as possible in meta data. The problem with this now is that Google and Bing are looking for not so much an over abundance of keywords unassociated with the content on the page, but a specific keyword or long-tailed keyword.
To properly write your website page or blog post for search engine optimization, focus on writing your content for one keyword. Make sure this keyword is used in the Article Heading, Page Title, Page URL, Content (multiple times), Meta Description, alt text and even anchor links. This may seem like a lot to worry about, but if you want to rank higher than your competitors you may want to rethink your marketing strategy.
Give us a call or send your search engine optimization questions via our online form and we’ll be glad to help!