Design ServicesMobile, Social Media and Website Design Services

Mobile Website Design Services

The percentage of users now viewing company websites on mobile devices has increased tremendously over the past few years. Whether the user is viewing your company information on an Android, iPad, iPhone or any other mobile device, we will be sure they are able to see your information clearly. There are two ways we can help our clients make sure their website is viewed properly on mobile devices.

Mobile Application Design
Mobile Apps give our clients the ability to be right in front of their target audience in the place they are most, the app section of their mobile device. We design applications for companies who are simply looking to pull a database or news feed and for those who have a specific application function in mind.

Mobile Design
By implementing a mobile design, we take the most important elements of your website and place them in front of the user first. The layout for these designs typically involve a client graphic or image slider, logo, main website navigational elements and direct contact information.

Responsive Design
By implementing a responsive mobile design, we make sure your design automatically shrinks to fit the device the user is viewing your website with. The layout for these designs are an almost exact replica of the client’s website. Sometimes, the responsive deign will remove a home page image slider but maintain the rest of the content.

Social Media Design Services

Showcasing your brand across multiple media outlets is essential. You want to stay consistent with your look and feel so your potential customer is not second guessing whether they are following the right company. To help with this, we integrate your Social Media accounts in each design so they can link directly to them. We also assist in the design of your Facebook, Google+, Twitter, YouTube or any other account we think your brand would be reflected best on.

Facebook Cover Photo and Timeline Photo Design
What are the dimensions of the Facebook Timeline Cover Photo? We can help you get the most out of your Facebook design by following the correct pixel width, height and even text placement dimensions for when users are not logged in to Facebook so they would be more inclined to log in and “Like” your brand.

Facebook Page Tab Design
Creating a Facebook Fan Page can be incredibly complicated. If you are using WordPress, then it can become a bit easier with the implementation of the Fanpage Connect Plugin. With our design skills, we can help integrate content to showcase from your website to your Facebook followers.

Twitter Background, Header and Photo Design
Twitter recently changed how you can design company and personal account profiles. They added the ability to add a 520px × 260px Header Photo to showcase more. We can help you implement a background design and header photo to reflect your brand.

YouTube Background Design
72 hours of video are added every minute to YouTube. We can help your company by creating a design that will not only reflect your brand, but bring potential customers back to view your video content.

Website Design Services

Content Management System (CMS)
SearchBar Marketing’s preferred content management system is WordPress. With WordPress, we are able to provide our customers with the latest technology for managing their website. Each day, WordPress’s core along with thousands of plugins are updated. WordPress is a community of designers, programmers, and clients who are constantly talking with each other to improve the reach of the online community. By implementing WordPress, we are able to turn the most novice computer user into a professional nearly overnight. If you have used Microsoft Word, then you can use WordPress!

In our initial install, we implement a number of plugins. Some are installed for security while others are installed for functionality. However, one of the most important plugins we install is for Search Engine Optimization (SEO). Depending upon the client, a number of plugins can be installed based on the desired functionality needing to be achieved.

During the design phase of the project, we begin by reviewing our client’s current logo and branding materials along with any digital or traditional marketing efforts they may have in place. With these, we are able to create a design that reflects their brand identity so we do not stray from their target audience. Also, this gives us time to understand the company’s overall goals in what they are trying to achieve with their complete online presence.

Search Engine Optimization (SEO) Website Design
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. ~ Wikipedia

We utilize WordPress’s All in One SEO Pack Plugin for initial and ongoing search engine updates. We also have experience working with WordPress SEO by Yoast Plugin if our clients would prefer this option. SEO website design is extremely important for improving client search rank. We want to help our customers rank in the top five organically or on Google+ Local Search when their target audience is searching for a keyword relevant to their business.

Social Media Integration
All websites we build have the capability of integrating the client’s social media accounts. Social Media in 2013 will become more and more important. By creating accounts on the Fab Five (Facebook, Google+, Twitter, YouTube/Vimeo and LinkedIn) you can almost guarantee one of them assisting your search engine ranking. We can simply place icons for the accounts on your website or we can install plugins for automatic content updates to appear from an account such as Facebook to a section of your website.

Website Tracking With Google Analytics
What is a website design worth? Well, that all depends on our client’s goals. Some clients may be looking simply to increase their website traffic. Others are looking to track down to the very penny how their marketing dollars are hitting their bottom line. Either way, we have you covered by integrating Google Analytics. This system allows us to track everything you would ever need to know about your website traffic. We can also work with you on a monthly basis under our maintenance subscription to understand how your Return On Investment (ROI) stacks up.